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Economic Development through Urban Planning and Design

The Recipe for Reviving Towns and Cities

Why Plan?

Fundamental Characteristics of:

    The Best City Centers

    Great Streets

    Great Retail

    Great Public Space

    Great Transit

Residential Areas

Implementation

Taken from presentations by Crandall Arambula.
Please see www.ca-city.com for more information.


The Recipe for Reviving Towns and Cities


THE PUBLIC

THE PROCESS

IMPLEMENTATION

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Why Plan?


Planning is about change: 

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Fundamental Characteristics:


The Best City Centers

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Great Streets


City Center Land Ownership

Since streets often occupy up to 40% of the downtown land area, they play an important role in the financial health of an urban area. Pedestrian friendly streets create places where people want to meet, shop, and stroll.


What makes a street great?

What are pedestrian friendly streets?

Considerations

Good

Fair

Poor

Sidewalk Width

+12’

10/12’

-10’

Curb Radius

-15’

15/25’

+25’

Curb Extension

With landscape

w/o landscape

None

Crosswalks

-30’

30/45’

+45’

Trees & Landscaping

Curbside

Some

None

On-Street Parking

Continuous

Some

None

Consequence—Private investment is attracted.


Street Design Priorities


Method One

Method Two

1) Cars & Trucks

1) Pedestrians

2) Bicycles

2) Cars & Trucks

3) Pedestrians

3) Bicycles


Investors are attracted to pedestrian friendly streets.


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Great Retail

Roll over the titles below to see graphs at left.

Where People Shop—What types of places are people visiting on a national average?

Retail Sales: A Measure of Success—National average sales per sq. ft.

Retail Rent: A Measure of Health—National average rent (dollars per sq. ft.) and what is considered a depressed retail district.

Downtown Retail Space: Local vs. Nationals—Sales per sq. ft.

Retail Space: Balancing Locals and Chains—At what point does a community lose its local identity?


Clearly, retail is the most difficult to get right, so it must be done very carefully.


Retail Recipe for Success

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Great Public Space

Squares and plazas have been a central meeting point in cities for centuries. For example:


City Planning Ordinances of the Laws of the Indies


In 1573 Philip II of Spain issued a series of 148 ordinances regulating the planning and design of colonial cities in the Spanish Empire.


Open Space - Ordinance 112

The main plaza is to be the starting point for the town; if the town is situated on the seacoast it should be placed at the landing place of the port, but inland it should be at the center of the town. The plaza should be square or rectangular, in which case it should have at least one and a half its width for length inasmuch as this shape is best for fiestas in which horses are used and for any other fiestas that should be held.


Squares

Parks

1) In the center of the city

2) At a crossroads (retail/pedestrian/auto/transit)

3) Surrounded by buildings with active ground floor uses

4) A place for:

  - All ages

  - All seasons

  - All hours of the day

  - Civic events

5) Dominant material:

  - Paved ground surface

1) Adjacent to the city center

2) A place for:

  - All ages

  - Recreation

  - Quiet contemplation

3) Dominant materials:

  - Grass

  - Trees


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Great Transit

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Residential Areas


Some examples of high density housing.




















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Implementation


What should an implementation strategy include?


Successful strategies must include six basic components:

• Action Items

• Catalyst Project Locations

• Action Priorities

• Responsibilities

• Investment Ratios

• Schedule


What are action items?

Why are action priorities necessary?

Not everything can happen at once. Available resources may be limited. The top half-dozen projects or actions that will produce quick results and stimulate development momentum need to be identified and funded.


What is an investment ratio and why is it important?

Strategic public investment can stimulate private development. Investment ratios are established by dividing the projected private investment by the estimated cost of the related public improvements. Investment ratios inform decision makers about implementation priorities. At a minimum, stimulated private investment should be six times the public investment.


How are catalyst projects located?

This is the most important and least understood component of an implementation strategy. Catalyst projects such as public open space and other amenities can only be located through the development of design concepts that illustrate public improvements, schematic building designs and descriptions of financial benefits.


“Urban design should be defined as the identification of public actions (catalyst projects) that will produce a sustained and widespread private market reaction.”

The American City: What Works and What Doesn’t by Alexander Garvin


Who is responsible?

Ideally, one central coordinating agency is responsible for managing the implementation strategy and assigning responsibilities to the appropriate public agency or private organization.


What should a schedule include?

A revitalization strategy that does not produce quick results will fail. Momentum is everything. Actions that can be completed within the first 120 days need to be identified along with projects that will be completed within one- and three-year timeframes.


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City Hall, 125 Snowman Ln, North Pole, AK 99705, phone: 907 488 2281, email: rmiller@northpolealaska.com
© 2007 City of North Pole, Alaska. All rights reserved.